The Better Hood sprung from a group project, with all proceeds going to non-profits such as Dans la Rue, Chez Doris, St-James Center, and Resilience Montreal / Native Women’s Shelter—collectively raising $1800.

The logo was inspired by a blend of utilitarian packaging, vintage typography, and traditional garment labels. The resulting mark aims to feel both trustworthy and crafted—rooted in function but carrying a warmth and history that reflects the values of care, community, and hand-made effort.