A BILINGUAL CATALOGUE, WHAT ELSE COULD I SAY?

Layout Designer : Giuseppe Arcuri
Client : C’est beau

I was asked to simplify the current catalog model, which included separate English and French versions. Merging the languages will save time for future catalogs and enhance the end-user experience.

 

It all started with choosing the appropriate leading for the body text (Neue Montreal) and setting up a baseline grid based on the leading.


The biggest issue I faced was fitting all the information needed on that particular page without making it feel overcrowded. You can find the older version here and the newer version here.

The humble baseline grid used for the catalogue

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